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Camera Shy Media

BRAND CREATION 

For Camera Shy Media, it's all about access ... getting people to talk on camera that wouldn't ordinarily volunteer themselves to speak to larger media outlets.

They wanted to look at Camerashy topics, topics that are more taboo and not talked about and to maintain a degree of impartiality to ensure access to subjects to interview. 

The logo needed to work for a trusted media company that specialises in video and interviewing techniques but can also offer a full range of services from design to animation to full video production. The concept of the brand came from looking through the viewfinder, taking that iconic image, cracking it, and causing fracture - therefore exposing the ‘S’ for shy coming through and wrapped around by the ‘C’ on either side.

Camera Shy Media

BRAND CREATION 

For Camera Shy Media, it's all about access... getting people to talk on camera that wouldn't ordinarily volunteer themselves to speak to larger media outlets.

They wanted to look at Camerashy topics, topics that are more taboo and not talked about and to maintain a degree of impartiality to ensure access to subjects to interview. 

The logo needed to work for a trusted media company that specialises in video and interviewing techniques but can also offer a full range of services from design to animation to full video production. The concept of the brand came from looking through the viewfinder, taking that iconic image, cracking it, and causing fracture - therefore exposing the ‘S’ for shy coming through and wrapped around by the ‘C’ on either side.

Image
Image

Camera Shy Media

BRAND CREATION 

For Camera Shy Media, it's all about access ... getting people to talk on camera that wouldn't ordinarily volunteer themselves to speak to larger media outlets.

They wanted to look at Camerashy topics, topics that are more taboo and not talked about and to maintain a degree of impartiality to ensure access to subjects to interview. 

The logo needed to work for a trusted media company that specialises in video and interviewing techniques but can also offer a full range of services from design to animation to full video production. The concept of the brand came from looking through the viewfinder, taking that iconic image, cracking it, and causing fracture - therefore exposing the ‘S’ for shy coming through and wrapped around by the ‘C’ on either side.

Camera Shy Media

BRAND CREATION 

For Camera Shy Media, it's all about access... getting people to talk on camera that wouldn't ordinarily volunteer themselves to speak to larger media outlets.

They wanted to look at Camerashy topics, topics that are more taboo and not talked about and to maintain a degree of impartiality to ensure access to subjects to interview. 

The logo needed to work for a trusted media company that specialises in video and interviewing techniques but can also offer a full range of services from design to animation to full video production. The concept of the brand came from looking through the viewfinder, taking that iconic image, cracking it, and causing fracture - therefore exposing the ‘S’ for shy coming through and wrapped around by the ‘C’ on either side.