Since their foundation in 1995, Dataworks has become a leading IT solutions provider in Ireland. Clients trust their expertise for managing local and international projects, intrinsic to the success of their operations.

My role initially was to update and modernise the original brand while retaining the overall icon. To achieve this, I pulled the Dataworks ‘O’ into the text and changed the colour from its original purple to a fresh blue.

We then rolled this out across corporate materials, website and created consistent sub-brands.