It became apparent very quickly during the design process for Living Tastes that the font itself would be a core element of the brand, but I also wanted to somehow have the product itself integrated as part of the brand.

The core concept came from my own desire to taste and experience it.

To do this, I literally took a SWIPE with my finger to get a good dip of the spread (and a good taste).

Upon doing this, it left a SMILE behind in the dip itself, and brought a smile to my face.